5 Uncommon Mental Models To Give Your Marketing A Boost

It’s time to break out of the mental models that are holding you back in your marketing decisions. Don’t get me wrong, those tried and true models have served us well, but it’s time to shake things up and try something new.

That’s where these 5 uncommon and underutilised mental models come in. They’ll help you think outside the box and make better marketing choices. So let’s dive in and see how we can use these models to our advantage.

Photo by Ness Labs

The availability heuristic:

This mental model is all about the idea that people tend to overestimate the likelihood of events based on their availability in memory.

So, how can you use this in marketing? By creating campaigns that focus on the most memorable aspects of your product or service.

For example, if you’re launching a new restaurant, focus on those unique and memorable dishes that’ll stick in customers’ minds long after they leave.

The law of diminishing marginal utility:

Simply put, this mental model states that as a person consumes more of a good or service, the additional satisfaction they receive from each additional unit decreases.