If you’re looking for content opportunities where you can win fast. Well here is one of those counterintuitive exercises. Target zero volume keywords. Ok. Stick with me on this one. While, yes, keyword tools are wonderful things created by amazing people. They do have their flaws. They are not exactly…

Low hanging fruit SEO opportunities are quick and simple ways to get quick wins to your website's rankings and authority. Low hanging fruit provides quick gains and is a great way to get your website noticed by Google in the short term and start giving you some results to build…

Everyone has an FAQ page, right? Why not FAQ content? — We all know Google is the most popular search engine. So popular that there are approximately 3.5 billion searches a day. 280 Million (8%) of these searches are questions people search to find answers to. Google itself has changed and transformed over its existence. There is no doubt that Google…

When starting a new website there are several techniques I use to create content that will start getting some love from the search engine gods fast. My primary go-to methodology is using the little known but extremely powerful Keyword Golden Ratio. What is Keyword Golden Ratio? It is a formula that shows if a target…

It goes without saying that your content should have a purpose. In this case. It’s driving conversions. Every marketer strives to write content that converts and drives sales and leads. Indeed, if your content isn’t converting into sales or leads, then it is pointless and might not help you. So…

The key to any great content production workflow is creating a content outline or brief that details the following: Primary keyword Secondary keyword inclusions (LSI keywords) Page Title Content Summary Goal of Content Content-Length Content Outline — Headings to include Examples of “like” content All of the above is important…

When it comes to digital marketing strategies. There’s nothing more solid in my opinion than inbound marketing playing a major role in the growth of a business online. By growth, I put an emphasis on sustainable growth. While yes, there are many business models that can scale at length through…

The goal of SEO is to improve your search rankings for high value keywords to your business. The last few years have seen an evolution in page 1 SERPs (search engine results page) for Google and other search engines. This has included the prevalence of featured snippets. Subsequently, this has…

The good old fashioned listicle. It’s one of the most common article/blog formats today and for good reason. Listicle’s in the modern age of online content was made popular by the famous but trashy clickbait website Buzzfeed. What a great business model they had. Punching out listicles like they were…