I am the founder and lead SEO Specialist at SPiLL (spilldigital.au) a digital agency that helps you turn search into success.

I was the Head of Marketing for Honest Fox a truly amazing digital experience design and performance marketing consultancy from Melbourne Australia for 4 years but decided to focus on my passion for SEO.

With 10 years of traditional sales and marketing experience and a further 10+ years of digital marketing and strategy experience. I have taken my unhealthy obsession with SEO and Content Marketing and run 7 different content websites that help me test, learn and earn.

Born in Melbourne from Mauritian 🇲🇺 parents and love being racially ambiguous in this sea of identity politics. A father of 2 amazing children and the husband to an amazing wife.

My family is the most important part of my life and everything I try to achieve is because of them. I am a diehard Richmond Tigers fan, a big appreciator of all things sound and vision, a collector of vinyl and original movie posters.

I rather enjoy talking about difficult topics and politically charged discussions than small talk. In this crazy sea of human divide, which lacks compassion or empathy for other people's worldviews, I try to stay as open-minded as possible.

My mantra is to always have a better understanding of the opposite side of my own beliefs so I can speak from an informed and open-minded perspective and try to never fall prey to the bandwagon effect.