As the Head of Marketing for Bluesfest Byron Bay, Australia’s beloved and most awarded music festival, I also steer the marketing ship for Bluesfest Tours and our vibrant venue, The Green Room.

Before this, I led the marketing charge at Honest Fox, a stellar digital experience design and performance marketing consultancy based in Melbourne, Australia, for four transformative years.

With over a decade of traditional sales and marketing under my belt, and another ten-plus years mastering digital marketing and strategy, I’ve turned my obsession with SEO and content marketing into a powerhouse. I currently manage seven different content websites where I test, learn, and earn.

Born to Mauritian parents in Melbourne, I navigate the sea of identity politics with the unique perspective of racial ambiguity. I'm a father to two incredible children and the proud husband to an extraordinary wife.

Family is my bedrock, the reason behind every achievement. I’m a diehard Richmond Tigers fan, a connoisseur of all things sound and vision, and an avid collector of vinyl records and original movie posters.

I thrive on tackling tough topics and politically charged discussions, preferring them to small talk. In today’s polarized world, brimming with a lack of compassion and empathy, I strive to keep an open mind.

My mantra? Understand the other side better than my own beliefs. This way, I speak from a place of informed open-mindedness, never falling prey to the bandwagon effect.