I am the Head of Marketing at Honest Fox an experience design and performance marketing consultancy from Melbourne Australia (I work remotely from Northern Rivers NSW). With 10 years of traditional sales and marketing experience and a further 10+ years of digital marketing and strategy experience. I have an unhealthy obsession with SEO and Content Marketing and run 5 different content websites that help me test, learn and earn. Born in Melbourne from Mauritian 🇲🇺 parents and love being racially ambiguous in this sea of identity politics. A father of 2 amazing children and the husband to an amazing wife. My family is the most important part of my life and everything I try to achieve is because of them. I am a diehard Richmond Tigers fan, a big appreciator of all things sound and vision, a collector of vinyl and original movie posters. I rather enjoy talking about difficult topics and politically charged discussions. In this crazy sea of human divide, which lacks compassion or empathy for other people's world views, I try to stay as open-minded as possible. My mantra is to always have a better understanding of the opposite side of my own beliefs so I can speak from an informed and open-minded perspective and never fall prey to the bandwagon effect.