Carbon Offset — The Guilt Reduction Scam of the Century

Jay Clair
6 min readMar 26, 2022

I was working with a new client recently. They specialised in a service focused on servicing consumers of the travel space. As part of our strategy presentation, there were some interesting psychological insights about young jet setters.

Photo by Ross Parmly on Unsplash

The one that stood out for me was that they wanted their air travel to be “eco-friendly”. Yes, that’s what they want! Eco-Friendly aeroplane travel.

Here I was, the raging cynic….. ready to explode into laughter.

I couldn’t help myself:

Uhhhhh…. don’t they realise that flying is one of the worst things you can do from an emissions standpoint?

Then some young whippersnapper said, “but you can carbon offset”.


Here we have a generation of young bucks who clearly want their cake and eat it too (still don’t understand that saying). If you want to do something about global emissions. It really is that simple. Stop getting in damn planes.

Note. I am not against aeroplane travel at all, far from it! I’m just exhausted by climate alarmists who do not practice what they preach. It’s simple, you want change? Be the change.



Jay Clair

Head of Marketing at Bluesfest. SEO Nerd & Writer. About Me: Contrarian, rational optimist, curiosity is king.