David Bowie’s Magical Advice: A Guide for Creatives

Jay Clair
5 min readJun 14, 2023

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David Bowie, a name that resonates with innovation, authenticity, and a relentless pursuit of artistic expression. His music, his style, and his persona were all testaments to his unique approach to creativity. Bowie was not just a musician; he was a creative force, a visionary who constantly pushed the boundaries of what was possible in art. His profound insights into the creative process have left an indelible mark on the world of music and beyond.

Bowie’s advice to creatives was not just about the mechanics of creating art. It was about the mindset, the attitude, and the spirit with which one approaches creativity. He believed in the power of authenticity, in the magic that happens when an artist creates not to fulfil others’ expectations, but to express their own unique vision. This belief was not just a theory for Bowie; it was a principle he lived by, a principle that guided his illustrious career.

The essence of Bowie’s advice to creatives can be distilled into a simple yet powerful idea: Create from a place of self-understanding. This idea, though simple, has profound implications for how we approach creativity. It challenges us to look inward, to understand ourselves better, and to use this understanding as the foundation for our creative work.

Bowie’s Approach to Creativity

David Bowie was a master of reinvention. Throughout his career, he constantly evolved, experimenting with different styles, genres, and personas. This constant evolution was not a result of indecisiveness or a lack of direction. On the contrary, it was a deliberate strategy, a testament to Bowie’s understanding of the dynamic nature of creativity.

Creativity, for Bowie, was not a static process. It was a journey, a constant exploration of new ideas, new possibilities, and new ways of expressing his unique perspective. He was not afraid to take risks, to venture into the unknown, and to challenge the status quo. This fearless approach to creativity was one of the key factors that set Bowie apart from his contemporaries.

Bowie’s approach to creativity was also characterised by a deep sense of authenticity. He believed in the power of authenticity, in the magic that happens when an artist creates not to fulfil others’ expectations, but to express their own unique vision. This belief was not just a theory for Bowie; it was a principle he lived by, a principle that guided his illustrious career.

Bowie’s Advice to Creatives

Bowie’s advice to creatives was not just about the mechanics of creating art. It was about the mindset, the attitude, and the spirit with which one approaches creativity.

He believed in the power of authenticity, in the magic that happens when an artist creates not to fulfil others’ expectations, but to express their own unique vision. This belief was not just a theory for Bowie; it was a principle he lived by, a principle that guided his illustrious career.

The essence of Bowie’s advice to creatives can be distilled into a simple yet powerful idea: Create from a place of self-understanding. This idea, though simple, has profound implications for how we approach creativity. It challenges us to look inward, to understand ourselves better, and to use this understanding as the foundation for our creative work.

Actionable Steps for Creatives

Drawing from Bowie’s wisdom, here are some actionable steps for creatives:

  1. Create for Yourself, Not Others: This is perhaps the most fundamental principle that Bowie advocated. He believed that the best work comes when an artist creates for themselves, not for others. This means creating what feels true to you and resonates with your own unique perspective and experience. It means not letting external expectations dictate your creative process. This is not always easy, especially in a world that often values conformity over individuality. But as Bowie showed us, it is the path to creating work that is truly original and authentic.
  2. Embrace experimentation: Bowie was a master of reinvention. Throughout his career, he constantly evolved, experimenting with different styles, genres, and personas. This constant evolution was not a result of indecisiveness or a lack of direction. On the contrary, it was a deliberate strategy, a testament to Bowie’s understanding of the dynamic nature of creativity. As creatives, we can take a leaf from Bowie’s book and embrace experimentation in our own work. This means being open to new ideas, new techniques, and new ways of expressing our vision. It means not being afraid to take risks and venture into the unknown.
  3. Find Inspiration in Challenges: Bowie’s life and career were not without challenges. From his early struggles to find his voice as an artist, to his battle with cancer, Bowie faced numerous obstacles. But rather than letting these challenges deter him, he used them as fuel for his creativity. He found inspiration in adversity, turning his struggles into art. This is a powerful lesson for all creatives. Challenges, setbacks, and obstacles are not just hurdles to overcome; they can also be sources of inspiration, and catalysts for creativity.
  4. Balance Productivity and Mental Health: In today’s fast-paced, productivity-obsessed society, it’s easy to fall into the trap of equating our worth with our output. But as Bowie understood, creativity is not a factory line. It cannot be forced or rushed. It needs space to breathe, to grow, to evolve. This means taking care of our mental health, giving ourselves the time and space we need to recharge and rejuvenate. It means not letting the pressure to constantly produce impact our well-being. After all, our creativity is a reflection of ourselves, and we can only create our best work when we are at our best.

Conclusion

David Bowie’s magical advice serves as a powerful guide for all creatives. His approach to creativity — staying true to oneself, embracing experimentation, and finding inspiration in challenges — is a testament to his genius. As creatives, we can take a leaf from Bowie’s book and let our authenticity guide our creative process.

After all, as Bowie himself said, “I don’t know where I’m going from here, but I promise it won’t be boring.” So, let’s take Bowie’s advice to heart, embrace our unique creative journey, and make our own promise: to create not because we have to, but because we want to; to create not for others, but for ourselves; to create not out of obligation, but out of passion. And in doing so, let’s make our own creative journey as exciting, fulfilling, and as magical as Bowie’s.

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Jay Clair
Jay Clair

Written by Jay Clair

Head of Marketing at Bluesfest. SEO Nerd & Writer. About Me: Contrarian, rational optimist, curiosity is king.

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