How Brett Williams from Design Joy Makes $1.2 Million a Year as a One-Person Designer

Jay Clair
5 min readMay 25, 2023

Brett, the founder of Design Joy, has managed to build a successful one-person design business that generates $1.2 million a year. His journey is a testament to the power of solopreneurship, the effectiveness of a subscription model, and the importance of quality over quantity. This blog post will delve into the strategies and principles he applies to achieve this remarkable feat, providing a detailed roadmap for those who aspire to follow in his footsteps.

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Embrace Solopreneurship: The Power of One

Brett is a strong advocate for solopreneurship. He believes in the power of working alone, focusing on his strengths, and maintaining a lean operation. He has managed to outperform many design agencies with multiple employees, proving that a one-person business can be highly successful.

  • The Strength of Independence: Brett’s journey highlights the strength of independence. By working alone, he has full control over his work, allowing him to ensure that every design meets his high standards.
  • Focus on Strengths: Brett focuses on his strengths, leveraging his design skills to provide a service that his clients value. This focus allows him to excel in his area of expertise, setting him apart from his…

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Jay Clair
Jay Clair

Written by Jay Clair

Head of Marketing at Bluesfest. SEO Nerd & Writer. About Me: Contrarian, rational optimist, curiosity is king.

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