Make $800K A Year Writing 2 Hours A Day: The Dan Koe Success Story

Jay Clair
13 min readJun 26, 2023

The pen — or rather the keyboard — has proven mightier than the sword. It’s a tool that has the power to create, to inspire, and to generate substantial income. This is a story about a man named Dan Koe, who harnessed this power to make $800,000 in a single year, writing just two hours a day.

Dan Koe

The Power of Writing

In a world where content is king, writing is the sceptre that rules it all. It’s the foundation of every tweet, every Instagram post, and every YouTube video. It’s the script that directs the digital play we all partake in. And for Dan, it’s the cornerstone of a business model that has brought him remarkable success.

A Remarkable Journey

Dan’s journey is not just about financial success. It’s about the power of persistence, the importance of passion, and the art of mastering a craft. It’s about understanding the rules of the game and then playing it better than anyone else. It’s about turning a love for writing into a profitable venture, all while working just a few hours a day.

In the following sections, we will delve into the steps Dan took to achieve his success. We will explore the strategies he used, the challenges he overcame, and the lessons he learned along the way. And perhaps, in understanding his journey, we might find insights to inspire our own.

Why Writing?

In the grand scheme of the digital age, writing is the cornerstone. It’s the foundation upon which all other forms of media are built. But why is writing so important? Why not coding, or video editing, or graphic design?

Photo by Glenn Carstens-Peters on Unsplash

The Digital Age and the Power of Words

The answer lies in the nature of the internet itself. The internet is a vast, sprawling landscape of information, and writing is the most fundamental way we navigate this landscape. Every tweet, every blog post, every YouTube script — it all starts with writing.



Jay Clair

Head of Marketing at Bluesfest. SEO Nerd & Writer. About Me: Contrarian, rational optimist, curious, free speech absolutist, open-minded.