SEO in 2023: 5 Mind-Blowing Strategies You Can’t Afford to Ignore!

In the world of SEO, there’s a lot of noise. Everyone has an opinion, a new strategy, a secret sauce. But what if we could cut through the noise and focus on what really matters? What if we could find actionable, proven strategies that actually move the needle?

Welcome to a journey of discovery, a journey that will take us beyond the usual SEO tips and into the realm of the extraordinary. This isn’t about quick fixes or magic bullets. This is about sustainable, long-term strategies that work. Strategies that have helped me generate organic traffic from zero to 100,000 users per month in some of my new projects.

And the best part? We’re going to leverage the power of AI to make our SEO content 10 times better. Yes, you read that right. AI isn’t just the future, it’s the present, and it’s here to revolutionise the way we approach SEO.

Photo by Fab Lentz on Unsplash

Content Piggyback: An SEO Goldmine

In the world of SEO, there’s a goldmine that many of us are sitting on without even realising it. It’s not a new tool or a secret algorithm. It’s our existing content. And the key to unlocking this treasure trove? Content Piggybacking.

What is content piggybacking?

Content piggybacking is a simple yet powerful concept. It’s about taking a piece of content that’s already ranking for certain keywords and breaking it down into smaller, more focused pieces. Each of these ‘splinters’ can then be optimised for a specific keyword, giving it a better chance of ranking higher in search results.

How to Piggyback Your Content

Step 1: Identify Your Keywords

The first step in the splintering process is to identify the keywords your website is currently ranking for. You can do this using a tool like SEMrush. Enter your domain, go to organic research, click on positions, and select positions 51 through 100. These are your ‘clustering opportunities"—keywords that your page is ranking for but could potentially rank higher with a more focused approach.

Step 2: Create Dedicated Pages

Once you’ve identified your clustering opportunities, the next step is to create dedicated pages for each of these keywords. For example, if your website ranks for ‘Best SEO Tool’ with a page reviewing various SEO tools, create a dedicated page for ‘Best SEO Tools Reviewed’. This page will be more relevant and thus stand a better chance of ranking higher.

Step 3: Link Internally

After creating your piggyback content, don’t forget to link these pages together. Internal linking is a crucial part of SEO, helping to improve navigation, increase pageviews, and boost your page’s ranking.

Piggybacking is not about creating more content. It’s about making your existing content work harder for you. It’s about recognising the value of what you already have and using it to its full potential. So, take a look at your content. You might just be sitting on an SEO goldmine.

Experience the Product or Service: The New ‘E’ in Google’s E-A-T Guidelines

In the world of SEO, there’s a new ‘E’ on the block, and it’s all about experience. Google’s E-A-T guidelines have always emphasised expertise, authority, and trustworthiness. But now, they’re adding experience to the mix.

The Power of First-Hand Experience

For content creators looking to drive traffic to products or services. Take it from the words of the Google gods.

“Does the content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place, or communicating what a person experienced?”

This question, mentioned 108 times in Google’s Quality Rater Guidelines (QRG), underscores the importance of first-hand experience in content creation. It’s not enough to simply know about a product or service. You need to have experienced it.

The Effort Factor

“Google mentions effort 101 times in the QRG.”

The effort is a key factor in content creation. It’s like anything else in life. You’re rewarded for the effort that you put into something. The more effort and time you invest, the better the outcome.

Consider Brian Dean, an SEO expert who publishes at a random cadence and crushes everyone else. Brian invests time, effort, and capital into making the best content possible, instead of trying to maintain some arbitrary editorial standard. Less is always more.

Becoming a Human Guinea Pig

“Look for opportunities to actually try things.”

One of the most effective ways to demonstrate first-hand experience is to become a human guinea pig. This involves testing and reviewing services or products firsthand and sharing your experiences.

The Bottom Line

In the end, it’s all about creating content that stands out. Content that is unique, engaging, and based on first-hand experience. Content that is not just another piece of generic information, but a valuable resource that provides real insights and solutions.

So, go ahead. Experience the product or service. Become a human guinea pig. Put in the effort. And watch your SEO content soar to new heights.

Remember, in the world of SEO, experience is the new ‘E’. And it’s here to stay.

Use AI to Demonstrate Experience

In an era where AI is becoming increasingly prevalent, it’s crucial to understand how to leverage it effectively. In this section, we’ll explore how to use AI, specifically ChatGPT, to demonstrate experience in your content.

The Power of AI in Content Creation

AI has the potential to revolutionise content creation. It can generate high-quality content quickly and efficiently, making it an invaluable tool for content creators. However, one area where AI can struggle is in demonstrating experience. This is where we need to get creative and guide the AI in the right direction.

Using ChatGPT to Demonstrate Experience

ChatGPT is a powerful AI tool that can produce killer SEO content. However, out of the box, it might struggle to demonstrate experience. Here’s how you can guide it:

1. Identify the keyword phrase: For instance, let’s say you want to rank for the keyword phrase “Best Record Player”.
2. Get the average word count: Use a tool like Neuronwriter to get the average word count for the top-ranking pages for your keyword.
3. Export NLP keywords: NLP stands for Natural Language Processing. Export the NLP keywords related to your topic.
4. Copy reviews: Go to Amazon and copy at least one five-star, four-star, three-star, two-star, and one-star review. This gives you a range of perspectives on the product.
5. Search Reddit: Go to Google and search “reddit.com” plus your keyword. Copy three or more opinions.
6. Get opinions from YouTubers: Copy the transcript from a relevant YouTube video. Use ChatGPT to give you a summary of the video.
7. Develop prompts: Now it’s time to develop prompts that you’ll feed into ChatGPT. The first angle is other people’s experiences. Here’s a template you can try:

ChatGPT, I have collected some reviews and opinions about Best Record Player from various sources. Could you please summarise these reviews and provide an overall assessment of the Best Record Players?

ChatGPT will likely spit out 500 to 700 words. Now all you need to do is continue the dialogue to increase the word count and depth.

The second angle is your “experience”. Here’s a quick disclaimer before I show you this: what you’re about to see has some ethical implications that need to be considered. But here’s the modified prompt:

ChatGPT, based on the reviews and opinions I have collected, could you please write a first-person review of the best record player as if you have personally tried it?

One way to do this more ethically is to simply try the product, and then create a content brief based on your experience that you would feed into ChatGPT. This is an excellent option if you aren’t a great writer but have some great experiences to share.

In the end, it’s all about using the tools at your disposal to create the best content possible. AI, when used correctly, can be a powerful ally in this endeavour. So, don’t shy away from leveraging it to enhance your content and provide value to your readers. Remember, in the words of Seth Godin, “Content Marketing is the only marketing left.” Make it count.

Leverage AI to Scale Link Building

In the digital age, the power of AI is undeniable. It’s transforming industries, and SEO is no exception. One of the most significant ways AI can enhance your SEO strategy is by scaling your link-building efforts.

The Power of AI in Link Building

Link building is a crucial aspect of SEO. It’s about creating a network of quality backlinks that boost your website’s credibility and visibility. But the process can be time-consuming and labour-intensive. This is where AI comes in.

AI, specifically ChatGPT, can help you respond to HARO (Help a Reporter Out) queries quickly and efficiently. The key to landing more backlinks with HARO is a combination of speed and quality. By feeding ChatGPT the right inputs, you can scale your HARO campaign.

How to Use ChatGPT for HARO Queries

1. Develop Guidelines: Start by developing guidelines for your responses. These guidelines are not just for you, but for the AI as well. You can create these guidelines by summarising important points from articles on Google and feeding them into ChatGPT.
2. Copy the Query: Once you have your guidelines, copy the query from HARO and input it into ChatGPT. The AI will generate a high-quality response based on your guidelines and the prompt.
3. Edit and Submit: ChatGPT's generated response is a great place to start. You can build upon it, add a bit of your own experience or personality, and make it even better. Run it through a grammar checker, make necessary edits, and it’s ready for submission.

Using AI for Guest Post Pitches and Interviews

ChatGPT is not just for HARO queries. You can also use it to write pitches for guest posts, interviews, or any other type of link-building outreach technique. The process is similar — provide the AI with the right inputs, and it will generate quality output.

Link Building continues: Creating Link Bait with AI

Link bait is a type of SEO content designed to attract backlinks. With AI, you can create compelling linkbait. For instance, you can create a free tool or software using ChatGPT.

How to Create Link Bait with AI

1. Find Link Bait Ideas: The best way to find link bait ideas is to look at your competitors. See what pages on their websites have attracted the most backlinks. You can then create something similar, but better.
2. Create a Prompt: Once you have an idea, create a simple prompt that you can put into ChatGPT. The AI will spit out the HTML, CSS, and JavaScript for your tool.
3. Test and Refine: The code generated by the AI might not be perfect out of the gate. You might need to adjust a few things. But if you run into any issues, you can go back to ChatGPT and ask it to fix the problem. It will give you a revised code.
4. Implement the Code: Once you have the code, you can implement it on your website. You can use a WordPress plugin like WP Coder to add the code to your site.
5. Promote Your Link Bait: Now that you have your link bait, you can promote it. With a bit of effort, your link bait can rank on Google and attract backlinks.

In the end, AI is a powerful tool that can significantly enhance your SEO strategy. It can help you scale your link-building efforts, create compelling link bait, and improve the quality of your content. So, leverage the power of AI and take your SEO strategy to the next level.

Using AI to Improve the Quality of Your SEO Content

In the realm of SEO, content is king. But not just any content. High-quality, relevant, and engaging content that provides value to your audience. But how do you ensure your content meets these criteria? Enter AI.

The Power of AI in SEO

Artificial intelligence, specifically ChatGPT, can be a game-changer in your SEO strategy. It can help you improve your content, making it more aligned with Google’s guidelines for high-quality content. But remember, it’s not about replacing human creativity and expertise. It’s about augmenting it.

Step 1: Rating Your Content

Start by feeding ChatGPT a simple prompt. Ask it to rate your content based on specific guidelines. These guidelines should be derived directly from Google’s guidelines for high-quality content.

For instance, you might ask ChatGPT to rate your “Best Keyword Research Services Guide” based on the experience criteria. The AI will go through your content and provide a rating, along with reasons for the score.

Step 2: Getting Recommendations

The next step is to ask ChatGPT for recommendations to improve your content. Run a follow-up prompt asking how you can achieve a perfect score. The AI will provide practical advice that you can implement to enhance your content.

Step 3: Upgrading Your Content

Now comes the action part. Implement the recommended changes to upgrade your content. This might involve adding more relevant information, improving the structure, or making the content more engaging.

Step 4: Rinse and Repeat

Once you’ve upgraded your content, go back to ChatGPT and ask it to regrade your content. If the score has improved, it means you’ve done a good job. Repeat this process with the rest of your content.

The Wrap

And there you have it. My latest actionable SEO tips that will work in 2023. Tips that go beyond the surface, and dig deeper into the heart of SEO. Tips that leverage the power of AI to give you an edge in the ever-evolving landscape of search engine optimization.

But remember, SEO isn’t a destination, it’s a journey. A journey of constant learning, experimentation, and adaptation. So, don’t stop here. Keep exploring, keep learning, and keep growing.

And if you found this journey enlightening, and found value in these insights, then I invite you to like this article and subscribe for more. Because the world of SEO is vast and ever-changing, we can navigate it.

Thank you for joining me on this journey. Here’s to your SEO success in 2023 and beyond.