Uncommon Marketing Frameworks: The Secret Strategies of Successful Brands
In the vast world of marketing, there’s a constant search for strategies that can give a brand an edge. It’s a quest driven by user intent, a desire to connect with audiences in meaningful and effective ways. But this quest is often fraught with challenges. Brands grapple with numerous pain points, from standing out in a crowded market to building long-term customer relationships.
I’ve spent years studying and analysing various marketing frameworks. I’ve seen the good, the bad, and the ugly. But amidst the common and well-known strategies, I’ve discovered a few uncommon ones that stand out. These are the strategies that have been used to great effect by brands like InVision, Blendtec, and NerdWallet.
These brands have understood their audience, identified their needs, and crafted strategies that resonate with them. They’ve built rapport with their audience, fostering trust and loyalty. And they’ve done it all using three uncommon marketing frameworks: the Simple Warm Acquisition Framework, the Community Building Framework, and the Trifecta Strategy Framework.
These frameworks are like dances, each with its own unique rhythm and steps. They’re dances that require understanding, skill, and practise. But when performed well, they can transform a brand’s marketing efforts, leading to significant growth and success.
Simple Warm Acquisition Framework: A Tale of Two Touches
In the world of marketing, there’s a strategy that’s as simple as it is effective. It’s called the Simple Warm Acquisition Framework, and it’s a bit like a two-act play. In the first act, the audience gets to know the brand. In the second act, the brand makes its offer. It’s a strategy that’s been used to great effect by InVision, a digital product design platform.
The Process
The Two-Part Touch Process: A Dance of Familiarity
Imagine a dance, where one partner leads and the other follows. The Simple Warm Acquisition Framework is a bit like that dance. The first touch leads, introducing the audience to the brand. The second touch follows, presenting a direct response offer. It’s a dance that builds trust and familiarity, preparing the audience for the grand finale: the offer.
The Choreography of Implementation
Implementing this framework is like choreographing a dance. The first touch should be engaging, offering value to the audience. It could be a blog post, a video, or a social media update. The second touch should be a compelling offer, something that encourages the audience to take action. It’s a dance that requires careful planning and execution, but when done right, it can lead to a standing ovation.
Case Study: InVision’s Two-Step Dance
InVision’s Choreography
InVision, a digital product design platform, has mastered the dance of the Simple Warm Acquisition Framework. They’ve created two main content hubs, Inside Design and DesignBetter.co, which serve as the first touch in their two-part process. These hubs offer valuable resources and informative content, warming up the audience and preparing them for the second touch: the offer.
The Applause of Success
InVision’s dance has been met with thunderous applause. Within two years, they grew their subscriber base from 500,000 to 2.5 million. It’s a testament to the power of the two-part touch process, a dance that has allowed them to build strong relationships with their audience and convert them into loyal customers.
Benefits of the Simple Warm Acquisition Framework
The Simple Warm Acquisition Framework is a dance that offers many benefits. It builds trust and familiarity with the audience, leading to higher conversion rates. It’s a versatile dance, adaptable to any business or industry. And it encourages continuous engagement with the audience, leading to long-term customer relationships.
Summary
The Simple Warm Acquisition Framework is a dance worth learning. It’s a powerful marketing strategy that can lead to significant growth in your customer base. Whether you’re a small business or a large corporation, it’s a dance that can transform your marketing efforts.
Community Building Framework: The Art of Fostering Relationships
In the world of marketing, there’s a strategy that’s all about building relationships. It’s called the Community Building Framework, and it’s a bit like hosting a dinner party. The goal is to create a sense of community, to foster long-term relationships with your guests. It’s a strategy that’s been used to great effect by Blendtec, a company known for its high-performance blenders.
The Strategy
The Art of Engagement
Hosting a successful dinner party is all about engagement. You want your guests to feel welcome, to enjoy themselves, and to want to come back. The Community Building Framework works in much the same way. It’s about creating engaging content that encourages return visits and fosters conversation among community members.
Fostering Long-Term Relationships: The Dinner Party That Never Ends
The goal of the Community Building Framework is to build long-term relationships with customers. It’s like hosting a dinner party that never ends, where the guests feel so at home that they become part of the family. By continuously providing value and engaging with the community, brands can foster a sense of loyalty among their customers, leading to repeat business and referrals.
Case Study: Blendtec’s Dinner Party
Blendtec’s Viral Dinner Party
Blendtec, a blender company, hosted a dinner party that went viral. They launched a marketing campaign called “Will It Blend?”. In this campaign, they blended various items that you wouldn’t typically blend, showcasing the power of their blenders. It was a dinner party that everyone wanted to attend.
The Success of the Party
Blendtec’s dinner party was a hit. Their most popular video, “iPad Blending,” has been viewed more than 19 million times. Their YouTube channel has 860,000 subscribers, and their videos have been viewed more than 285 million times. It’s a testament to the power of the Community Building Framework, a dinner party built a community of engaged and loyal customers.
Benefits of the Community Building Framework
The Community Building Framework is like hosting a successful dinner party. It allows brands to build strong, long-term relationships with their customers, leading to increased customer loyalty and repeat business. It fosters a sense of community, creating a group of brand advocates who can help spread the word about their products or services. And it helps brands stand out in a crowded market by providing unique and engaging content.
Summary
The Community Building Framework is a dinner party worth hosting. It’s a powerful marketing strategy that can help brands build a strong, engaged community around their products or services. Whether you’re a small business or a large corporation, a dinner party that can transform your marketing efforts.
Trifecta Strategy Framework: The Three-Legged Race of Marketing
In the world of marketing, there’s a strategy that’s all about balance. It’s called the Trifecta Strategy Framework, and it’s a bit like a three-legged race. The goal is to balance short-term traffic and brand awareness with long-term growth. It’s a strategy that’s been used to great effect by NerdWallet, a consumer finance website.
The Strategy
The Three-Legged Race of Content
In a three-legged race, balance is key. The same is true for the Trifecta Strategy Framework. It works by balancing three types of content: evergreen content, link-building content, and social-viral content. Together, these types of content work to generate traffic and brand awareness while also investing in organic search traffic over time.
Running the Race
Running a successful three-legged race requires coordination and teamwork. Implementing the Trifecta Strategy Framework requires a similar level of coordination. It involves creating a mix of evergreen, link-building, and social-viral content, each serving a specific purpose in the race towards marketing success.
Case Study: NerdWallet’s Three-Legged Race
NerdWallet’s Race Strategy
NerdWallet has mastered the three-legged race of the Trifecta Strategy Framework. They’ve created a cluster of related, optimised content around topics their audience is searching for. It’s a strategy that has led to a steady stream of traffic to their website, with 18 million people landing on their site every month.
The Finish Line
NerdWallet’s three-legged race has led them to the finish line of success. They generate $84M in traffic value every month, educating individuals and small businesses about finance at every stage of their journey. It’s a testament to the power of the Trifecta Strategy Framework, a three-legged race that has allowed them to build strong relationships with their audience and convert them into loyal customers.
Benefits of the Trifecta Strategy Framework
The Trifecta Strategy Framework is a three-legged race that offers many benefits. It allows businesses to balance short- and long-term goals, making it an optimal solution for many companies. By creating a mix of evergreen, link-building, and social-viral content, businesses can attract a wide range of audiences and drive significant traffic to their website. And like any good three-legged race, it requires coordination and teamwork, but when done right, it can lead to a triumphant finish.
Summary
The Trifecta Strategy Framework is a three-legged race worth running. It’s a powerful marketing strategy that can lead to significant growth in your customer base. By implementing this framework, businesses like NerdWallet have been able to foster long-term relationships with their customers, increase brand awareness, and drive significant business results. Whether you’re a small business or a large corporation, the Trifecta Strategy Framework is a race worth considering for your marketing efforts.
Conclusion: The Dance Steps to Success
As we’ve seen, these three uncommon marketing frameworks offer unique approaches to marketing. They’re dances that any brand, regardless of size or industry, can learn and perform. But like any dance, it requires practice and dedication. So, here are three actionable steps, one for each framework, to get you started on your dance to marketing success:
- Simple Warm Acquisition Framework: Start with a two-part touch process. Introduce your audience to your brand, then make a direct response offer. It’s a dance of familiarity and trust, a dance that can lead to higher conversion rates.
- Community Building Framework: Host a dinner party for your audience. Create engaging content that encourages return visits and fosters conversation. It’s a dance of engagement and long-term relationships, a dance that can lead to a strong, loyal community.
- Trifecta Strategy Framework: Run a three-legged race. Balance evergreen content, link-building content, and social-viral content. It’s a dance of balance and coordination, a dance that can lead to both short-term traffic and long-term growth.
Remember, the dance of marketing is a journey, not a destination. It requires continuous learning, adaptation, and growth. But with these three uncommon frameworks, you’ll have the steps you need to dance your way to marketing success.
